Q: What aspect of marketing provides information and useful insight about customer behaviors and interactions that can help answer questions in a concrete way?
or
Q: Which area of marketing offers data and practical insights into the activities and interactions of customers that may assist give specific answers to questions?
- Marketing strategies
- Marketing data
- Marketing impressions
- Marketing touchpoints
Explanation: The aspect of marketing that provides information and useful insight about customer behaviors and interactions, helping answer questions concretely, is often referred to as marketing analytics. Measurement of marketing performance, comprehension of consumer behavior, and the generation of insights that may be put to use are the goals of marketing analytics, which entail the use of data, statistical analysis, and metrics. It lets marketers make educated choices, improve marketing campaigns, and evaluate the efficiency of marketing tactics based on empirical information and data.
