Q: Considering that Calla & Ivy’s audience is on Instagram during the early- to mid-afternoon, how is Imra doing on her posting schedule?
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Q: How is Imra doing with her posting schedule, given that Calla & Ivy’s audience uses Instagram in the early to mid-afternoon?
- Great! All posts are within that time.
- The time you post something on social media doesn’t matter.
- Not good. Imra needs to adjust her posting time.
- Pretty good! Most posts are between that time, but Calla & Ivy is still seeing good engagement from posts outside of the time frame.
Explanation: It would seem that Imra is on the right track with her posting schedule, since she is aiming to publish between the hours of early afternoon and midday, which is when her following is most active on Instagram. Increasing the likelihood of increased interaction and exposure is something that she can do by coordinating the timing of her material with the times of day when her followers are most likely to be online. When she posts during these peak hours consistently, she increases the likelihood that her material will be noticed and enjoyed by the audience she is trying to reach. Continue to flourish during those hours that are ideal for Instagram!
