Q: Imra wanted to broadcast the local Tulip Fest, on May 2, 3, and 9, to her followers in the hopes that it would boost engagement. She chose to use Insta Live video to show her audience the festival as it was happening. What could be a lesson to take into future posts?
or
Q: In an attempt to increase interaction, Imra planned to livestream the May 2, 3, and 9 local Tulip Fest to her fans. She made the decision to show her viewers the event live on Instagram Live. What can we learn from this for further posts?
- Remind followers about the live video before it happens
- Do not use Insta Live again
- Only use Insta Live for one day, not for consecutive days
- Use Instagram Story instead of Insta Live
Explanation: Taking into consideration the potential of real-time interaction, Imra’s Instagram Live video coverage of the Tulip Fest is the lesson that should be taken into consideration for future postings. Live videos provide a connection with the audience that is both genuine and one-of-a-kind, offering them the opportunity to witness events as they are happening. The fact that her audience is interested in this real-time and immersive material is shown by the excellent response that she received from streaming the Tulip Fest.
In the next articles, Imra may take into consideration the possibility of including further live footage for events, views behind the scenes, or interactive question-and-answer sessions. Using the immediacy and authenticity of live material to develop a closer relationship with her audience is the lesson that she should take away from this experience. This not only gives her followers a more personal touch, but it also makes them feel more connected to the adventures that she discusses.
