Q: A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?
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Q: A design team is working on creating a mobile application. They want to develop an app to address the gap in the market for cat owners as they have observed that there aren’t many of them. They are trying to decide what they ought to construct. What type of research should they use at this point in the product development lifecycle?
- Foundational research
- Post-launch research
- Design research
Explanation: Exploratory or formative research should be used by the design team in the early phases of the process while deciding whether or not to construct an application and determine what to build. In the early stages of the product development lifecycle, this kind of research is carried out to acquire insights, get an understanding of consumer demands, and identify the issue area.
