Q: What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?
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Q: What is the procedure for breaking up an email subscriber list into smaller segments according to factors such as geography, purchasing history, or area of interest?
- Separating
- Operating
- Segmentation
- Summarization
Explanation: The process of breaking a list of email subscribers into smaller groups according to characteristics such as interest, geography, or purchasing history is referred to as “email segmentation.” Email segmentation is the process of dividing your subscribers into various groups so that you may more effectively personalize the content of your emails to each unique group. Your ability to design targeted and tailored campaigns, which will increase the relevance and effectiveness of your email marketing efforts, is directly proportional to the degree to which you are aware of each group’s specific features and preferences.
