Q: Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?
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Q: A startup firm recruited Lionel to create graphics for their LinkedIn launch. Which two LinkedIn best practices must he to adhere to?
- Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
- Use the same image in every ad to achieve visual consistency and drive awareness
- Test a range of variables at once to see which one performs best
- Explore bold colors, illustrations, and photos of real people
Explanation: It is important to maintain consistency in graphics since it helps to establish brand recognition and guarantees that the audience can readily link the material with the new firm. It is essential to make the material more interesting and relevant to attract the attention of the LinkedIn audience. One way to do this is by using visually appealing elements, such as vivid colors and genuine photographs.
