Q: Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.
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Q: Recently, a corporation engaged Sara to oversee its LinkedIn page. Decide which strategies she should look at while creating content for the Page.
- Collect existing content pieces that share the same theme and assemble them to form an infographic
- Build a plan to post one video per day
- Explore if there are any white papers that can be broken down into bite-sized content
- Create and test new content to see which posts drive the most engagement
Explanation: This assists in repurposing important material into a visually interesting format, which also has the potential to draw more attention and is simple to distribute. You may make the material more accessible and interesting for LinkedIn users by breaking down white papers into smaller, more consumable chunks. This will increase the content’s reach and effect. Through the process of developing and testing various forms of content, Sara can establish what connects most strongly with the audience and then optimize the content strategy with this understanding.
