Q: Debora is setting up her full-funnel content strategy. Should she spend time analyzing her LinkedIn Page followers’ demographics first?
or
Q: Debora is preparing her content strategy for her whole funnel. Should she first take the time to look at the demographics of her LinkedIn Page followers?
- Yes, it is a way to identify content that is more relevant for her potential customers
- No, her followers do not necessarily fit with her ideal customer profile, so this information can be misleading
Explanation: To answer your question, yes, it is a method for determining which information is most relevant to her prospective clients. To better align her content strategy with her target audience and to produce material that is more relevant and engaging, Debora may benefit from analyzing the demographics of the people who follow her LinkedIn Page. This analysis can give important insights into the interests, industries, and job positions of the people who follow her page. Having said that, it is of utmost importance to cross-reference these facts with her ideal client profile to get alignment.
