Q: Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
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Q: Fabio wants to grow his present clientele on LinkedIn. How ought he to proceed?
- Check how many of them follow his brand on LinkedIn. Then, invite the rest of his database to follow his LinkedIn Page and use organic content to engage with them
- Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel
- Make a post asking which of his Page followers are current clients. Then, use a strategy of organic content to nurture them with tailored content
Explanation: Fabio needs to determine the number of people who follow his brand on LinkedIn. After that, you should take advantage of organic content to communicate with the remaining members of his database and ask them to follow his LinkedIn page. Engaging with existing customers with organic material may help foster connections and deliver value. This technique helps guarantee that all current clients are linked to the LinkedIn Page, which is a significant step in the right direction.
