Q: How does a marketer set a performance goal for a marketing campaign?
or
Q: For a marketing effort, how does a marketer establish a performance goal?
• Choose the appropriate media for the marketing budget.
• Determine the ratio of revenue generated to the amount spent on advertising.
• Establish a target with a measurable, numeric value.
• Confirm where, when, and how often an ad will appear across media channels.
Explanation: It is possible for the marketer to effectively monitor progress and measure success using this technique. This strategy also ensures that the performance of the campaign can be analyzed concerning certain metrics that have been set.
