Q: Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe?
or
Q: Consider a scenario where a marketer is creating a targeted campaign inside a media strategy and they establish a goal that has a quantifiable, numerical value. What does this explain?
• A media mix
• A business goal
• A marketing goal
• A performance goal
Explanation: The following is an example of a performance target. To evaluate the effectiveness of a campaign in terms of attaining certain goals, it is helpful to have a performance goal that includes the setting of a target that has a quantitative and numerical value.
