Q: A marketer assigns credit for conversions to the last click in a user’s journey. What Google Analytics process does this refer to?
or
Q: Marketers attribute conversions to the final click made by a consumer along their journey. Which procedure in Google Analytics is this referring to?
• Life cycle
• Attribution
• Monetization
• Micro conversion
Explanation: Attribution refers to the act of determining which click in a user’s journey is responsible for creating a conversion and awarding credit for that click. The “Last Click Attribution” model is an example of attribution in Google Analytics, which is a mechanism that assigns credit for conversions to different touchpoints throughout the customer journey. There are several touchpoints along the customer journey.
