Q: Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.
or
Q: Sonya is trying to pique her visitors’ attention again using Website Retargeting. In what format should she place her ads? Choose every option that pertains.
- Retarget with the same ad creative
- Retarget with tailored Sponsored Content
- Retarget with personalized Sponsored Message
Explanation: Through the use of Tailored Sponsored material, Sonya can personalize the advertisement material under the actions made by website users or the pages that they read. This level of customization has the potential to boost both engagement and relevancy. It is possible to send Sponsored Messages directly to the inboxes of the target audience on LinkedIn. If you want to send targeted and tailored messages to those who have visited Sonya’s website, you can use tailored Sponsored Messages, which may be an efficient method.
