Q: Alexander wants to see if he is driving the buying committee to his company’s website. How would he be able to see that data? Select all that apply.
or
Q: Alexander wants to know whether he is directing the purchasing committee to the website of his business. How would he get access to such information? Choose every option that pertains.
- Install the LinkedIn Insight Tag on his website
- Use Audience Insights to examine the Industry, Job Function, and Seniority
- Post a survey on his LinkedIn Page
- Leverage the LinkedIn Audience Network to reach people on LinkedIn
Explanation: Alexander can get useful data on website visitors who have engaged with his LinkedIn advertisements by adding the LinkedIn Insight Tag on his website. This makes it possible to monitor conversions, page visits, and any other data that are pertinent to the situation. Using LinkedIn’s Audience Insights, one may get demographic information on the individuals who are interacting with Alexander’s advertisements. He can acquire insights on whether or not the targeted purchasing committee is engaging with his material by analyzing the industry, job function, and seniority of the individuals involved.
