Q: A business decides to create a digital media plan. As part of the process, they clarify what the campaign should achieve and align this with higher-level marketing and business objectives. What media planning step does this describe?
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Q: A company chooses to draft a plan for digital media. They define the campaign’s goals and match them with higher-level business and marketing objectives as part of the process. Which stage of media planning is this?
• Determine how much budget to spend across each media channel.
• Select the media channels.
• Determine and document all media plan items.
• Define the campaign goals.
Explanation: Defining the campaign objectives is the phase that is defined here. Specifically, this entails elucidating the goals that the campaign need to accomplish and positioning it under higher-level marketing and business objectives.
