Q: A business decides to create a digital media plan. Before they do, they need to define a target audience for the campaign. What media planning step should they take?
• Confirm the business goals.
• Conduct market research.
• Determine and document all media plan items.
• Select the media channels.
Explanation: To effectively define a target audience, it is vital to do market research to discover the traits, requirements, and preferences of prospective consumers. The company will be able to continue with the selection of relevant media channels and the development of the other components of the media strategy after the target audience has been determined based on the findings of this study.
