Q: A business decides to create a digital media plan. First, they confirm their business and marketing goals. What additional steps must they take to create the plan? Select all that apply.
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Q: A company chooses to draft a plan for digital media. They first verify their marketing and commercial objectives. What other actions do they need to do in order to draft the plan? Choose every option that pertains.
• Define the campaign goals.
• Select the media channels.
• Determine and document all media plan items.
• Shorten the expected campaign duration.
Explanation: It is not necessary to reduce the anticipated length of the campaign; rather, it is essential to establish a suitable duration for the campaign that takes into account the objectives and the resources available.
