Q: A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
or
Q: ROI is always greatest for a campaign with the lowest cost-per-click (CPC).
- False
- True
Explanation: Even though a low cost-per-click (CPC) may help contribute to a greater return on investment (ROI) in digital advertising, this does not always ensure that the ROI will be much higher. Conversion rates, customer lifetime value, and overall campaign effectiveness are some of the other elements that might have an impact on return on investment (ROI), in addition to cost per click (CPC).
A campaign that has a low cost per click (CPC) may attract clicks at an efficient cost; but, if those hits do not convert into useful activities like as purchases, sign-ups, or leads, the return on investment (ROI) may still be poor or even negative. Therefore, while determining return on investment (ROI), it is vital to take into consideration not only the cost per click (CPC), but also the quality of the clicks, the relevancy of the audience, and the efficacy of the entire campaign plan.
