Q: A company wants to promote its leadership’s posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
or
Q: The goal of a company’s leadership roles is to provide a reliable voice for communication in order to increase brand equity and maintain top-of-mind awareness. What kind of advertising should they run?
- Spokesperson Ads
- Thought Leader Ads
- Influencer Ads
- Spotlight Ads
Explanation: The purpose of thought leader advertisements is to establish certain people, who are often influential personalities within a business or sector, as thought leaders. This style of advertising places an emphasis on the capacity to deliver significant insights, as well as knowledge and trustworthiness. The use of Thought Leader Ads may assist the organization in capitalizing on the reliable voice of its leadership to improve the image of the brand and to engage the audience with relevant material.
