Q: A designer creates a mockup of a website homepage for a youth services nonprofit. They incorporate elements that add hierarchy to the visual design and content, make text easier to read, and add visual style in line with the brand identity. What visual design element are they using?
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Q: A youth services charity commissions a designer to produce a prototype of its webpage. They include components that improve text readability, provide a visual style consistent with the brand identity, and add hierarchy to the visual design and content. Which component of visual design are they utilizing?
- Layouts
- Typography
- Symbology
- Iconography
Explanation: It would seem that the designer is attempting to play the hierarchy game. Contrast is probably the visual design aspect that they are implementing. They establish a distinct hierarchy of the information by doing things like making some pieces stand out more than others, for as by utilizing various font sizes or colors that are bold. It assists in directing the attention of the viewer’s eyes and makes the whole design more visually appealing and user-friendly. Smart move for the website of a charitable organization, particularly if they wish to successfully communicate their mission!
