Q: A lead scoring model has different components that can be selected based on… Select all that apply
or
Q: There are several components to a lead scoring model that may be chosen depending on… Choose every option that pertains.
- Seasonality
- Activity
- Demographics
Explanation: To estimate the possibility of a lead converting or qualifying, these components help examine the behavior and characteristics of leads. In most cases, seasonality is not regarded to be a direct component of lead scoring models, although it may significantly impact the behavior of leads.