Q: A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question?
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Q: In the early phases of product development, a team must identify the issue in order to formulate a solution. What kind of study can assist the team the most in addressing their query?
Answers
- Design
- Post-launch
- Foundational
Explanation: Exploratory research and formative research are the types of research that are most suited for use at the early phases of product development while identifying the issue. Before the formulation of more specific research questions, exploratory research is carried out with the goals of gaining insights, exploring ideas, and defining the issue area. This kind of research is helpful to teams because it enables them to grasp the context, recognize possible problems, and acquire knowledge that may guide the following phases of product development. In exploratory research, it is usual practice to make use of methods such as user interviews, contextual inquiries, and literature studies to discover user wants, pain areas, and important background information.
