Q: After completing an online test, a marketer deploys the better performing of two direct response ads. What type of testing strategy did the marketer use?
or
Q: Following the completion of an online assessment, a marketer uses the more effective of two direct response advertisements. Which kind of testing approach was employed by the marketer?
• Outcome test
• Click volume test
• Drop rate test
• A/B test
Explanation: A particular target that is established inside a marketing strategy and that is in alignment with and supports wider corporate objectives is referred to as a marketing goal.
