Q: Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.
or
Q: Alfred is considering including video into his content marketing plan. Name three ways that he can use video.
- One-size-fits-all approach videos
- Sales pitch videos
- Pre, during, and post events coverage
- Brand stories
- Product demos
Explanation: The production of films centered on events allows for the capturing of various phases of the event, the engagement of participants, and the provision of important material that can be shared before, during, and after the event. In addition to enhancing the brand’s identity and communicating the business’s values and objectives, videos that tell the narrative of the brand may help to develop emotional connections with the audience. It is possible to offer prospective buyers a clear grasp of the features and advantages of a product by demonstrating how it operates via the use of video. This may assist in boosting interest and conversions.
