Q: Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
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Q: While in the United States, Alicia is in charge of managing campaigns to market security products to IT decision makers. Before she begins the process of setting up campaign targeting, what steps should she take? Check all the boxes that apply.
- Exclude certain job seniorities who are not decision makers
- Select US as the location
- Choose the job function for decision makers
- Pick specific relevant skills
Explanation: To ensure that her advertisements reach the appropriate audience, Alicia ought to remove job seniorities who are not decision-makers. It is possible to direct the campaign toward persons who have the power to make purchase choices by targeting certain employment levels, such as executives or managers. When the United States of America is selected as the location, it guarantees that the campaign will be geographically targeted to the audience that is intended. This is essential to communicate with those who make decisions on information technology, particularly in the United States.
It would be appropriate for Alicia to choose the appropriate job roles that are linked with IT decision-makers. Certain job titles or tasks that are closely tied to IT decision-making positions might fall under this category.To narrow down the audience to persons who have the knowledge that is relevant to security software, targeting certain talents might be helpful. A good illustration of this would be Alicia focusing on skills such as “IT security,” “network security,” or any other pertinent skills linked with the sector.
