Q: Allen would like to drive leads on his website for his real estate firm in the Dallas, TX metro area. Which of the following campaign objectives would be BEST for this goal?
or
Q: Allen wants to generate leads for his real estate company in the Dallas, Texas, metro region via his website. Which of the following marketing goals would work best to achieve this objective?
- Brand Awareness and Reach
- Video Views
- Conversions
- App Installs
Explanation: Additionally, Allen’s target of producing leads is aligned with the Conversions objective, which focuses on persuading visitors to do a particular action on the website, such as filling out a lead form.
