Q: Amy wants to use video to engage audiences and increase brand favorability. Which of the following campaign objectives would you recommend she use?
or
Q: Amy wants to utilize video to boost brand favorability and engage viewers. Which of the following marketing goals do you think she should employ?
- App Install
- Video Views
- Traffic
- Conversions
Explanation: To achieve Amy’s aim of leveraging video to engage people and boost the favorability of the brand, the most effective campaign objective to propose is Video Views. The purpose of this aim is to promote video content and raise the number of views as much as possible, which will assist in enhancing engagement and awareness of the brand.
