Q: As a digital marketer, you accidentally send out an email with the wrong product page URL to your list. This is an example of what email marketing mistake?
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Q: You send an email to your list as a digital marketer by mistake that contains the URL for the incorrect product page. What kind of email marketing error is this an example of?
- Sending a broken link
- Sending with personalization mistakes
- Sending duplicate emails
- Sending to the wrong segmented list
Explanation: This seems to be a textbook case of a “Link Error” in the field of email marketing. Congratulations! It takes place when the URL that is supplied in the email does not link to the location that was intended for it, which results in uncertainty for the recipients and may sometimes lead to a negative experience for the user. To avoid making mistakes of this kind, it is essential to do a thorough review of the links before sending out emails. Although everyone makes errors, the most important thing is to identify them before you click the send button to keep your email marketing plan looking polished and professional.
