Q: As a digital marketer, you are dividing your email list by demographics. Which of the following best represents demographics?
or
Q: You are segmenting your email list based on demographics as a digital marketer. Which of the following sums up demographics the best?
- Age, gender identity, family status
- Purchasing habits, spending habits, brand loyalty
- Climate, population, language
- Lifestyle, values, hobbies
Explanation: Statistical data on the population as a whole and specific subgroups within it are often what are meant by the term “demographics.” In the context of digital marketing and the segmentation of email lists, demographics may comprise aspects such as age, gender, income, education level, and other components that contribute to the categorization and comprehension of the target audience.
