Q: What filter would only include data from a campaign titled “Back to School” in Campaign reports? or Q: What filter would restrict data in Campaign reports to only that from a campaign called “Back to School”? • Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include” • Custom Include filter with field…
-
-
What data does Google Analytics prohibit collecting?
Q: What data does Google Analytics prohibit collecting? or Q: Which data are you not allowed to gather with Google Analytics? • Purchase amount • Personally identifiable information • Product SKU(s) • Billing city Explanation: There are stringent regulations in place at Google Analytics that prohibit the collection of personally identifiable information (PII), which includes information such as names, email…
-
How does a marketer set a performance goal for a marketing campaign?
Q: How does a marketer set a performance goal for a marketing campaign? or Q: For a marketing effort, how does a marketer establish a performance goal? • Choose the appropriate media for the marketing budget. • Determine the ratio of revenue generated to the amount spent on advertising. • Establish a target with a measurable, numeric value. • Confirm…
-
Which of the following are required to calculate return on ad spend (ROAS)? Select all that apply.
Q: Which of the following are required to calculate return on ad spend (ROAS)? Select all that apply. or Q: What is needed in order to compute return on ad spend (ROAS)? Choose every option that pertains. • Number of ad clicks • Cost per ad • Ad spend • Number of units sold • Cost per unit Explanation: Although…
-
A key performance indicator can serve as a performance target for which of the following?
Q: A key performance indicator can serve as a performance target for which of the following? or Q: Which of the following may a key performance indicator be used as a performance objective for? • Individual marketing campaign • Business goal • Marketing campaign budget • Marketing goal Explanation: It is possible to assess and monitor the accomplishment of certain…
-
Imagine that a marketer is developing a digital media plan, and they ask: “Whom do I need to reach with my campaign?” What part of a marketing plan does this describe?
Q: Imagine that a marketer is developing a digital media plan, and they ask: “Whom do I need to reach with my campaign?” What part of a marketing plan does this describe? or Q: As a marketer is creating a strategy for digital media, they could wonder, “Whom do I need to reach with my campaign?” What section of a…
-
How can real-time analytics help marketing teams?
Q: How can real-time analytics help marketing teams? or Q: How can marketing teams benefit from real-time analytics? • Marketers can respond to underperforming aspects of a campaign immediately. • Marketers can create models based on browsing histories to find the right audience for a campaign. • Marketers can use historical data to predict what might happen in the future.…
-
What do attribution projects organize? Select all that apply.
Q: What do attribution projects organize? Select all that apply. or Q: How are attribution projects put together? Choose every option that pertains. • User demographics • Macro conversions • User monetization • Micro conversions Explanation: The completion of a transaction is an example of a macro conversion, which refers to significant acts that directly contribute to overall corporate objectives.…
-
After completing an online test, a marketer deploys the better performing of two direct response ads. What type of testing strategy did the marketer use?
Q: After completing an online test, a marketer deploys the better performing of two direct response ads. What type of testing strategy did the marketer use? or Q: Following the completion of an online assessment, a marketer uses the more effective of two direct response advertisements. Which kind of testing approach was employed by the marketer? • Outcome test •…
-
What is the difference between a micro conversion and a macro conversion?
Q: What is the difference between a micro conversion and a macro conversion? or Q: What distinguishes a mega conversion from a micro conversion? • A macro conversion is the act of assigning credit for conversions. A micro conversion is typically a completed purchase transaction. • A macro conversion is typically a completed purchase transaction. A micro conversion is a…