Q: Which of the following describes the relationship between a key performance indicator (KPI), a marketing goal, and a business goal? or Q: Which of the following best sums up the connection between a business aim, a marketing goal, and a key performance indicator (KPI)? • A KPI is a specific objective in a marketing plan that informs marketing and…
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Which Goals are available in Google Analytics?
Q: Which Goals are available in Google Analytics? or Q: Which Google Analytics Goals are available? • Pageview, Event, Transaction, Social • Destination, Event, Duration, Pages/Screens per session • Location, Event, Time, Users per session • Destination, Event, Pageview, Social Explanation: The URL or page that visitors need to visit to complete the task.Particular activities taken by users, such as…
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How can predictive analytics help marketing teams? Select all that apply.
Q: How can predictive analytics help marketing teams? Select all that apply. or Q: How can marketing teams benefit from predictive analytics? Choose every option that pertains. • Historical data can be used to predict what might happen in the future. (Correct) • Optimal pages or ads may be identified without performing an A/B test. • Models based on browsing…
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Fill in the blank: In marketing, the return on ad spend (ROAS) is the ratio of _____.
Q: Fill in the blank: In marketing, the return on ad spend (ROAS) is the ratio of _____. or Q: Complete the blank: The ratio of _____ is known as the return on ad spend (ROAS) in marketing. • revenue generated to the number of new customers engaged • revenue generated to the amount spent on advertising • count of…
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A business decides to create a digital media plan. As part of the process, they clarify what the campaign should achieve and align this with higher-level marketing and business objectives. What media planning step does this describe?
Q: A business decides to create a digital media plan. As part of the process, they clarify what the campaign should achieve and align this with higher-level marketing and business objectives. What media planning step does this describe? or Q: A company chooses to draft a plan for digital media. They define the campaign’s goals and match them with higher-level…
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Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe?
Q: Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe? or Q: Consider a scenario where a marketer is creating a targeted campaign inside a media strategy and they establish a goal that has a quantifiable, numerical value. What does this explain?…
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Imagine that a marketer is developing a digital media plan, and they ask: “How long will the campaign run?” What part of a marketing plan does this describe?
Q: Imagine that a marketer is developing a digital media plan, and they ask: “How long will the campaign run?” What part of a marketing plan does this describe? or Q: While creating a digital media strategy, let’s say a marketer inquires, “How long will the campaign run?” What section of a marketing strategy does this apply to? • Campaign…
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Which of the following can you use to set your cost per acquisition (CPA) performance goal? Select two.
Q: Which of the following can you use to set your cost per acquisition (CPA) performance goal? Select two. or Q: How would you go about establishing your cost per acquisition (CPA) performance target? Choose two. • The total daily spend, divided by the cost per click. • The total cost per click, divided by the industry-average CPA. • The…
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A business decides to create a digital media plan. Before they do, they need to define a target audience for the campaign. What media planning step should they take?
Q: A business decides to create a digital media plan. Before they do, they need to define a target audience for the campaign. What media planning step should they take? • Confirm the business goals. • Conduct market research. • Determine and document all media plan items. • Select the media channels. Explanation: To effectively define a target audience, it…
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A marketer assigns credit for conversions to the last click in a user’s journey. What Google Analytics process does this refer to?
Q: A marketer assigns credit for conversions to the last click in a user’s journey. What Google Analytics process does this refer to? or Q: Marketers attribute conversions to the final click made by a consumer along their journey. Which procedure in Google Analytics is this referring to? • Life cycle • Attribution • Monetization • Micro conversion Explanation: Attribution…