Q: Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? or Q: Which KPI shows the frequency with which a channel influences a conversion before last-click attribution? • Secondary conversion • Second-to-last-click attribution • Assisted conversion • Primary conversion Explanation: By reporting on the frequency with which a channel contributes to a conversion…
-
-
Fill in the blank: To control costs of pay-per-click (PPC) advertising, you can manage the cost per click (CPC) on a per-campaign basis by _____.
Q: Fill in the blank: To control costs of pay-per-click (PPC) advertising, you can manage the cost per click (CPC) on a per-campaign basis by _____. or Q: Complete the blank: You may regulate the cost per click (CPC) on a per-campaign basis by _____ to keep pay-per-click (PPC) advertising expenses under control. • assigning credit for conversions from PPC…
-
A business decides to create a digital media plan. First, they confirm their business and marketing goals. What additional steps must they take to create the plan? Select all that apply.
Q: A business decides to create a digital media plan. First, they confirm their business and marketing goals. What additional steps must they take to create the plan? Select all that apply. or Q: A company chooses to draft a plan for digital media. They first verify their marketing and commercial objectives. What other actions do they need to do…
-
Which of the following describes the relationship between a marketing goal and a business goal?
Q: Which of the following describes the relationship between a marketing goal and a business goal? or Q: Which of the following best sums up the connection between a business aim and a marketing goal? • A business goal is a measurement that gauges success toward a marketing goal. • A business goal supports a marketing goal. • A marketing…
-
Imagine that a marketer is developing a digital media plan, and they ask: “Which channels will get the most out of my budget?” What part of a marketing plan does this describe?
Q: Imagine that a marketer is developing a digital media plan, and they ask: “Which channels will get the most out of my budget?” What part of a marketing plan does this describe? or While creating a digital media strategy, imagine a marketer asking, “Which channels will get the most out of my budget?” What section of a marketing strategy…
-
Imagine that a marketer sets a specific objective in a marketing plan that supports a business goal. What does this describe?
Q: Imagine that a marketer sets a specific objective in a marketing plan that supports a business goal. What does this describe? or Q: Let’s say a marketer creates a targeted aim for a marketing strategy that advances a corporate objective. What does this explain? A key performance indicator A media mix A marketing goal A performance goal Explanation: Within the…
-
At which stage of the ETL process is data delivered to a target system?
Q: At which stage of the ETL process is data delivered to a target system? or Q: When does data get sent to a destination system in the ETL process? All three stages Extraction Transformation Loading Explanation: In the ETL (Extract, Transform, Load) process, data is delivered to a target system during the Loading stage. This is the final stage…
-
Object-oriented programming languages _____ data objects with code, enabling them to be used again later.
Q: Object-oriented programming languages _____ data objects with code, enabling them to be used again later. or Q: Programming languages that are object-oriented associate data objects with code so that they may be utilized again in the future. encode and translate interpret and analyze label and define compile and group Explanation: Object-oriented programming languages label and define data objects with…
-
Fill in the blank: In order to create an effective data model, business intelligence professionals will often apply a _____, which uses relevant measures and facts to create a model that supports business needs.
Q: Fill in the blank: In order to create an effective data model, business intelligence professionals will often apply a _____, which uses relevant measures and facts to create a model that supports business needs. or Q: Complete the blank: company intelligence experts frequently utilize a _____ to construct a successful data model, which leverages pertinent measurements and information to…
-
In row-based databases, each row in a table is an instance or an entry in the database. How are details about that instance recorded and organized?
Q: In row-based databases, each row in a table is an instance or an entry in the database. How are details about that instance recorded and organized? or Q: Every row in a table in a row-based database represents one instance or entry in the database. How are the specifics of the incident documented and arranged? By table By row…