Q: Bidding by video views optimizes for video views. How does LinkedIn define video views?
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Q: In order to optimize for video views, bids are based on views. What is a video view according to LinkedIn?
- Click on a call-to-action
- The number of playbacks of two or more continuous seconds on a screen at 50% visibility
- The number of playbacks of two or more continuous seconds on a screen at 50% visibility or a click to a call-to-action
Explanation: To put it another way, a video view is considered to have occurred when a LinkedIn user views a video for a minimum of two seconds in a row, and the video in question is visible on their screen for at least fifty percent of the time. Additionally, a video view is deemed to have occurred if a user clicks on a call-to-action during the first two seconds of the video viewing experience. Advertisers can have a better understanding of the number of people who are engaged with their video content on LinkedIn by using this criteria.
