Q: Brand equity requires the company to build mental availability with the prospective customer.
or
Q: In order to increase brand equity, a business must become mentally available to potential clients.
- False
- True
Explanation: When it comes to building brand equity, the organization must establish mental availability with the potential consumer. In the context of purchasing scenarios, the term “mental availability” refers to the possibility that a certain brand would spring to mind. Creating powerful associations with the brand, boosting the awareness of the brand, and ensuring that the brand is readily remembered by customers when they are making purchase choices are all things that are included in this process. Through the cultivation of mental availability, businesses can enhance their brand equity, which comprises the value and perception of their brand in the market in which they operate.
