Q: How would a view filter be configured to include only users from Brazil and Argentina? or Q: How would you set up a view filter such that people from Argentina and Brazil are the only ones included? • Filter 1: exclude all countries except Brazil and Argentina • Filter 1: include Brazil > Filter 2: include Argentina • Filter…

Q: To increase the speed at which Google Analytics compiles reports, what action could be taken? or Q: What could be done to speed up Google Analytics’ report compilation process? • Remove any filters on the view • Choose “Faster response” in the sampling pulldown menu • Choose “Greater precision” in the sampling pulldown menu • Apply an advanced filter…

Q: For autotagging, what parameter does Google Ads include in the destination URL? or Q: What parameter does Google Ads add to the destination URL for autotagging? • gclid= • utm= • adid= Explanation: Google Ads automatically appends the “Google Click Identifier” (gclid) to the destination URL to monitor and attribute traffic that originates from Google Ads campaigns. gclid is…

Q: What channel is not included in the default Channels report? or Q: Which channel is absent from the report on default channels? • Device • Organic search • Direct • Display Explanation: Channels such as Organic Search, Direct, and Display are included in the default Channels report in Google Analytics; however, Device is not included in this report. However,…

Q: What type of Custom report shows a static sortable table with rows of data? or Q: Which kind of custom report displays a data-row-filled, static, sortable table? • Map overlay • Pivot table • Explorer • Flat table Explanation: As part of a custom report, a Flat table displays a table that is both static and sortable, and it…

Q: Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions? or Q: Which reports detail the contribution of organic search, advertising activities, and website referrals to conversions? • Multi-channel funnel reports • Acquisition reports • Goals reports • Ecommerce reports Explanation: The multi-channel funnel reports that are available in Google Analytics provide insights into how…

Q: What filter would only include data from a campaign titled “Back to School” in Campaign reports? or Q: What filter would restrict data in Campaign reports to only that from a campaign called “Back to School”? • Custom Search and Replace filter with field “Campaign Name”, string “back to school” and pattern “include” • Custom Include filter with field…

Q: What data does Google Analytics prohibit collecting? or Q: Which data are you not allowed to gather with Google Analytics? • Purchase amount • Personally identifiable information • Product SKU(s) • Billing city Explanation: There are stringent regulations in place at Google Analytics that prohibit the collection of personally identifiable information (PII), which includes information such as names, email…

Q: How does a marketer set a performance goal for a marketing campaign? or Q: For a marketing effort, how does a marketer establish a performance goal? • Choose the appropriate media for the marketing budget. • Determine the ratio of revenue generated to the amount spent on advertising. • Establish a target with a measurable, numeric value. • Confirm…

Q: Which of the following are required to calculate return on ad spend (ROAS)? Select all that apply. or Q: What is needed in order to compute return on ad spend (ROAS)? Choose every option that pertains. • Number of ad clicks • Cost per ad • Ad spend • Number of units sold • Cost per unit Explanation: Although…