Q: A key performance indicator can serve as a performance target for which of the following? or Q: Which of the following may a key performance indicator be used as a performance objective for? • Individual marketing campaign • Business goal • Marketing campaign budget • Marketing goal Explanation: It is possible to assess and monitor the accomplishment of certain…

Q: Imagine that a marketer is developing a digital media plan, and they ask: “Whom do I need to reach with my campaign?” What part of a marketing plan does this describe? or Q: As a marketer is creating a strategy for digital media, they could wonder, “Whom do I need to reach with my campaign?” What section of a…

Q: How can real-time analytics help marketing teams? or Q: How can marketing teams benefit from real-time analytics? • Marketers can respond to underperforming aspects of a campaign immediately. • Marketers can create models based on browsing histories to find the right audience for a campaign. • Marketers can use historical data to predict what might happen in the future.…

Q: What do attribution projects organize? Select all that apply. or Q: How are attribution projects put together? Choose every option that pertains. • User demographics • Macro conversions • User monetization • Micro conversions Explanation: The completion of a transaction is an example of a macro conversion, which refers to significant acts that directly contribute to overall corporate objectives.…

Q: After completing an online test, a marketer deploys the better performing of two direct response ads. What type of testing strategy did the marketer use? or Q: Following the completion of an online assessment, a marketer uses the more effective of two direct response advertisements. Which kind of testing approach was employed by the marketer? • Outcome test •…

Q: What is the difference between a micro conversion and a macro conversion? or Q: What distinguishes a mega conversion from a micro conversion? • A macro conversion is the act of assigning credit for conversions. A micro conversion is typically a completed purchase transaction. • A macro conversion is typically a completed purchase transaction. A micro conversion is a…

Q: Which of the following describes the relationship between a key performance indicator (KPI), a marketing goal, and a business goal? or Q: Which of the following best sums up the connection between a business aim, a marketing goal, and a key performance indicator (KPI)? • A KPI is a specific objective in a marketing plan that informs marketing and…

Q: How can predictive analytics help marketing teams? Select all that apply. or Q: How can marketing teams benefit from predictive analytics? Choose every option that pertains. • Historical data can be used to predict what might happen in the future. (Correct) • Optimal pages or ads may be identified without performing an A/B test. • Models based on browsing…

Q: Fill in the blank: In marketing, the return on ad spend (ROAS) is the ratio of _____. or Q: Complete the blank: The ratio of _____ is known as the return on ad spend (ROAS) in marketing. • revenue generated to the number of new customers engaged • revenue generated to the amount spent on advertising • count of…