Q: A business decides to create a digital media plan. As part of the process, they clarify what the campaign should achieve and align this with higher-level marketing and business objectives. What media planning step does this describe? or Q: A company chooses to draft a plan for digital media. They define the campaign’s goals and match them with higher-level…
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Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe?
Q: Imagine that a marketer is developing a specific campaign in a media plan and they set a target with a measurable, numeric value. What does this describe? or Q: Consider a scenario where a marketer is creating a targeted campaign inside a media strategy and they establish a goal that has a quantifiable, numerical value. What does this explain?…
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Imagine that a marketer is developing a digital media plan, and they ask: “How long will the campaign run?” What part of a marketing plan does this describe?
Q: Imagine that a marketer is developing a digital media plan, and they ask: “How long will the campaign run?” What part of a marketing plan does this describe? or Q: While creating a digital media strategy, let’s say a marketer inquires, “How long will the campaign run?” What section of a marketing strategy does this apply to? • Campaign…
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Which of the following can you use to set your cost per acquisition (CPA) performance goal? Select two.
Q: Which of the following can you use to set your cost per acquisition (CPA) performance goal? Select two. or Q: How would you go about establishing your cost per acquisition (CPA) performance target? Choose two. • The total daily spend, divided by the cost per click. • The total cost per click, divided by the industry-average CPA. • The…
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A business decides to create a digital media plan. Before they do, they need to define a target audience for the campaign. What media planning step should they take?
Q: A business decides to create a digital media plan. Before they do, they need to define a target audience for the campaign. What media planning step should they take? • Confirm the business goals. • Conduct market research. • Determine and document all media plan items. • Select the media channels. Explanation: To effectively define a target audience, it…
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A marketer assigns credit for conversions to the last click in a user’s journey. What Google Analytics process does this refer to?
Q: A marketer assigns credit for conversions to the last click in a user’s journey. What Google Analytics process does this refer to? or Q: Marketers attribute conversions to the final click made by a consumer along their journey. Which procedure in Google Analytics is this referring to? • Life cycle • Attribution • Monetization • Micro conversion Explanation: Attribution…
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Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Q: Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? or Q: Which KPI shows the frequency with which a channel influences a conversion before last-click attribution? • Secondary conversion • Second-to-last-click attribution • Assisted conversion • Primary conversion Explanation: By reporting on the frequency with which a channel contributes to a conversion…
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Fill in the blank: To control costs of pay-per-click (PPC) advertising, you can manage the cost per click (CPC) on a per-campaign basis by _____.
Q: Fill in the blank: To control costs of pay-per-click (PPC) advertising, you can manage the cost per click (CPC) on a per-campaign basis by _____. or Q: Complete the blank: You may regulate the cost per click (CPC) on a per-campaign basis by _____ to keep pay-per-click (PPC) advertising expenses under control. • assigning credit for conversions from PPC…
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A business decides to create a digital media plan. First, they confirm their business and marketing goals. What additional steps must they take to create the plan? Select all that apply.
Q: A business decides to create a digital media plan. First, they confirm their business and marketing goals. What additional steps must they take to create the plan? Select all that apply. or Q: A company chooses to draft a plan for digital media. They first verify their marketing and commercial objectives. What other actions do they need to do…
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Which of the following describes the relationship between a marketing goal and a business goal?
Q: Which of the following describes the relationship between a marketing goal and a business goal? or Q: Which of the following best sums up the connection between a business aim and a marketing goal? • A business goal is a measurement that gauges success toward a marketing goal. • A business goal supports a marketing goal. • A marketing…
