Q: Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
or
Q: Is it necessary to understand how your business defines a sales conversion before starting a campaign to generate leads?
- Yes, it will help identify which action you need someone to take from a lead gen campaign, whether it’s registering for an event or opening an account
- No, that is something you figure out by testing different lead-gen campaigns
- Maybe, sometimes it’s necessary to figure it out later on in the process
Explanation: To successfully execute a lead generation campaign, it is essential to have a solid understanding of how your organization defines a sales conversion. It gives you the ability to match the objectives of your campaign with the exact activities or behaviors that lead to real business results. It is possible to establish clear goals, plan focused campaigns, and effectively assess the effectiveness of your efforts if you are aware of what defines a conversion. This insight helps design the campaign to drive the required actions, whether it be registering for an event, filling out a form, completing a purchase, or any other conversion objective that has been established.
