Q: Fill in the blank: In marketing, the return on ad spend (ROAS) is the ratio of _____.
or
Q: Complete the blank: The ratio of _____ is known as the return on ad spend (ROAS) in marketing.
• revenue generated to the number of new customers engaged
• revenue generated to the amount spent on advertising
• count of total sales to the count of total ad clicks
• count of campaign-level goals to the revenue generated from ads
Explanation: The ratio of the amount of revenue earned to the amount of money spent on advertising is referred to as the return on ad spend (ROAS) in the field of marketing.
