Q: Fill in the blank: In order to optimize a strategy, you need to know which _____ are influencing customer decisions the most.
or
Q: Complete the blank: You must identify which _____ are most important in influencing client choices in order to optimize a plan.
- posts
- promotions
- touchpoints
- rules
Explanation: Customer Lifetime Value (CLV or LTV) is a metric that represents the total revenue a business expects to earn from a customer throughout their entire relationship. It is an important measure to employ to get a sense of the customer’s value to the firm during their relationship with the company. When calculating CLV, the purchasing habits of the client, the frequency of the customer’s transactions, and the projected duration of the relationship between the consumer and the company are all taken into account.
