Q: Fill in the blank: To control costs of pay-per-click (PPC) advertising, you can manage the cost per click (CPC) on a per-campaign basis by _____.
or
Q: Complete the blank: You may regulate the cost per click (CPC) on a per-campaign basis by _____ to keep pay-per-click (PPC) advertising expenses under control.
• assigning credit for conversions from PPC ads
• increasing the budget allocated for each conversion
• allocating more budget to the PPC campaigns that are the highest priority
• testing additional ads in the PPC campaigns that are lower priority
Explanation: To keep the expenses of pay-per-click (PPC) advertising under control, you may adjust the cost per click (CPC) on a per-campaign basis by assigning a greater budget to the PPC campaigns that are considered to be of the utmost importance. With this strategy, you can make certain that your financial resources are allocated efficiently to initiatives that provide the most favorable outcomes.
