Q: How can predictive analytics help marketing teams? Select all that apply.
or
Q: How can marketing teams benefit from predictive analytics? Choose every option that pertains.
• Historical data can be used to predict what might happen in the future. (Correct)
• Optimal pages or ads may be identified without performing an A/B test.
• Models based on browsing histories can be used to find the right audience for a campaign.
• Low-performing aspects of a campaign can be identified immediately.
Explanation: When it comes to optimization, rather than predictive analytics, this is more important.(Real-time analytics, as opposed to predictive analytics, are often responsible for handling this process.)
