Q: Imagine that a marketer is developing a digital media plan, and they ask: “Which channels will get the most out of my budget?” What part of a marketing plan does this describe?
or
While creating a digital media strategy, imagine a marketer asking, “Which channels will get the most out of my budget?” What section of a marketing strategy does this apply to?
• Campaign duration
• Target audience
• Key performance indicators
• Performance goals
• Media mix
Explanation: When it comes to the media mix, the query “Which channels will get the most out of my budget?” is asking the right question. To successfully and efficiently reach the target audience while adhering to the limits of the budget, the media mix is the combination of many different channels and techniques.
