Q: Imagine that a marketer is developing a digital media plan, and they ask: “Whom do I need to reach with my campaign?” What part of a marketing plan does this describe?
or
Q: As a marketer is creating a strategy for digital media, they could wonder, “Whom do I need to reach with my campaign?” What section of a marketing strategy does this apply to?
• Budget
• Campaign duration
• Performance goals
• Media mix
• Target audience
Explanation: In the process of defining the target audience, it is necessary to determine the particular group of individuals that the marketing campaign intends to engage and try to attract. This assists in customizing the message and medium of the campaign to successfully connect with the individuals who are its target receivers.
