Q: Imagine that a marketer sets a specific objective in a marketing plan that supports a business goal. What does this describe?
or
Q: Let’s say a marketer creates a targeted aim for a marketing strategy that advances a corporate objective. What does this explain?
- A key performance indicator
- A media mix
- A marketing goal
- A performance goal
Explanation: Within the context of a marketing strategy, a marketing goal is a particular aim that complements and is in line with the overarching objectives of the organization.
