Q: Imra makes a note of the important holidays throughout the month of May which might prompt her customers to make a purchase of her flowers. For each holiday, she has planned a post with a link to her website and a purchase page. Based on the data, we can see that the Mother’s Day post received the most engagement, including the most click-throughs to the purchase page. In addition to Mother’s Day being a more popular holiday for buying flowers, what is another possible cause for the higher engagement of this post?
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Q: Imra keeps track of the significant holidays that fall during the month of May, since they might encourage her clients to buy her flowers. She has prepared a post with a link to her website and a buy page for every holiday. We can see from the statistics that the Mother’s Day article had the greatest interaction, with the highest number of click-throughs to the product page. Apart from Mother’s Day being a more popular occasion for flower purchases, what other reason may be contributing to this post’s increased engagement?
- A reminder of the holiday was posted a few days prior to the post
- The Mother’s Day post included an image
- It was posted to Facebook
- It was posted in the morning
Explanation: A further potential explanation for the increased engagement of this article might be the emotional connection that is linked with the event, in addition to the fact that Mother’s Day is a holiday that is often considered for the purchase of flowers. People are likely to be more motivated to connect with and act upon information that is relevant to showing love and admiration for their moms on Mother’s Day because of the emotive significance that is generally associated with the holiday. Because it elicited a more personal and passionate reaction from the audience, the emotional resonance of the holiday most likely led to better engagement and click-throughs to the purchase page since it encouraged more interaction. One of the most effective methods for increasing engagement and conversions is to acknowledge and capitalize on the emotional factors that are associated with the Christmas season.
