Q: In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
or
Q: Which two Campaign Manager metrics relate to Brand Awareness? Choose two.
- Video views
- Website visits
- Reach
- Engagement with posts
- Impressions
- Lead generation forms
- Website conversions
Explanation: A campaign’s reach may be defined as the number of distinct users who have seen an advertisement at least once. It is an important indicator for brand awareness campaigns since it reflects the prospective audience that has been exposed to the brand message. This makes it an important metric. The entire number of times an advertisement is shown is referred to as the impressions, regardless of whether or not the advertisement was clicked on. High impressions are indicative of widespread exposure to the advertisement, which contributes to the visibility and awareness of the brand.
