Q: In honor of Fair Trade Day on May 13, Imra wanted to create some content to raise awareness around fair trade flower farms. Take a look at the blog post promotions from May 11, 12, and 13. What could be a lesson to take into future posts?
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Q: Imra wants to produce some material to raise awareness about fair trade flower farms in observance of Fair Trade Day on May 13. Look at the May 11, 12, and 13 blog post promos. What can we learn from this for further posts?
- Nobody will click a link on Facebook if there’s already an image or video
- The posts should ask a question in order to get better engagement
- Creating content around a specific event doesn’t increase engagement
- Including a video creates higher web traffic
Explanation: The key to success is consistency! Although it is commendable that Imra recognized Fair Trade Day on May 13, it is possible that raising awareness via a series of postings in the days leading up to the day might be even more meaningful. Instead of merely holding a promotion for a single day, you may want to think about developing a story that builds up expectations. Beginning earlier, such as on May 11, and gradually building up to the big event on May 13, might assist her audience become more engaged and educated more efficiently. It makes it possible for followers to get more acquainted with the cause, which in turn enhances the likelihood that they will continue to display interest and participate.
