Q: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. What should Isla do?
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Q: Isla presents the concept of a LinkedIn video campaign to the executives of her firm, aiming to educate viewers about a complicated product. Although they lack the funds to create a high-end video, the executive committee authorizes the campaign. How should Isla proceed?
- Scrap the idea since she doesn’t have enough budget to execute her vision
- Put the entire budget into one video
- Explore DIY-style videos with expert interviews and demos
Explanation: Isla needs to investigate films in the do-it-yourself approach that includes interviews with professionals and demonstrations. By using this technique, she can provide material that is both instructive and interesting without the need for a substantial budget. She can successfully educate clients on complicated products while adhering to the limits of the budget by concentrating on the knowledge that is already present inside the organization and by using straightforward manufacturing procedures.
