Q: Javier is setting up a lead generation campaign. How should he approach targeting?
or
Q: Javier is launching a campaign to generate leads. How ought he to go about targeting?
- Test one targeting approach
- Avoid hyper-targeting to expand your audience size
- Hyper-target to reach the right audience
- Avoid excluding audiences
Explanation: The process of hyper-targeting entails reducing the large audience to a highly particular subset of the population. Certain campaigns may benefit from this, but it may restrict the number of people who see it. The avoidance of hyper-targeting may be suitable when the objective is to increase the size of the audience and communicate with a more extensive range of prospective leads.
